3 Lessons for Creators From the Guy Who Makes $200,000 “Spamming” Spotify

One person’s spam is another’s obsession

Thomas Smith
8 min readMar 31, 2024

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Matt Farley with one of his most profitable subjects. Credit: Motern Media

This weekend, the New York Times wrote a long profile about Matt Farley, a musician who will go down as one of the unsung gods of SEO.

Over the last decade, Farley has written and published over 24,000 songs. Each song has a keyword-optimized title…

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