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At Opening Weekend for Salt and Straw in San Ramon, Lines Extend Around the Block
The Portland, Oregon ice cream chain is making a splash at City Center
Upscale Ice Cream parlor Salt and Straw opened its newest store at City Center Bishop Ranch in San Ramon, California this Friday, April 23. For several months, the facade of the ice cream store had been taking shape under large plastic tarps and wraps which hid the store’s interior.
In the previous weeks, the wraps finally started to come down, and more of the store was visible. Salt and Straw began hiring locally, and on Thursday the 22nd, the store held a Friends and Family soft opening, as a practice run for the grand opening of the new location on Friday.
As of Friday, Salt and Straw officially opened its doors at City Center. How is the launch going? By all indications, extremely well. On the morning of Saturday the 24th, the store had a small line forming outside its large, wooden doors. As City Center filled up, people left lunch and the nearby San Ramon Farmer’s Market ended, though, people flooded into the upscale shopping center, and many chose to wait in line to try the new ice cream joint.
By around 2pm on Saturday, lines for Salt and Straw extended down the corridor at City Center, made a hooked turn in…
