Medium Wants You to Steal Their Readers

Newsletter options provide new opportunities to build a following — and take it with you

Photo by Chris Barbalis on Unsplash

In a recent post on Medium’s 3 Minute Read blog,

Abby Aker

of Medium’s design team shared an extremely important update to the platform. The post was so subtle — and shared among so many holiday updates with striking statistics ($11 million paid to writers in 2020!) — that most Medium creators have likely overlooked it.

Level Up Your Following

In her post, Aker wrote that with a new feature update from Medium, creators can:

“Let your fans know when you’ve published something new from their email inbox…by adding the option to subscribe to story updates.”

That’s huge. Medium has essentially created an internal newsletter function for creators. Fans have the option to subscribe to you, and you can send them your own personal version of a Daily Digest every time you publish a new story.

And the kicker? As Aker writes:

“Your subscriber list is portable.”