My Medium Article Got 11.3 Million Views
Here’s how I wrote it
Last year, in the midst of the pandemic, I wrote a Medium article which nearly broke the Internet. My article shared the stunning results of a supercomputer analysis of Covid-19, which was performed by government scientists at Oak Ridge National Lab. The experiments yielded the Bradykinin Hypothesis — a totally new way to understand the progression and symptoms of the coronavirus.
The article went live in I here on Medium at 10:30pm PST on August 31st, 2020. When I woke up the next morning and checked my stats (I rarely check stats at bedtime), it already had 98,000 views. It would go on to rack up 11.3 million views (and counting), with a 5+ minute average read time.
I’ve already covered how I reported the article. But here I want to cover the more tactical elements of how I wrote it, and to share some tips that I learned from the experience, to help other writers who want their stories to go big in a similar way — and to use online platforms to have a real impact.
