The Surprising Ascendence of Microsoft Bing

Generative AI gave a major boost to a creaky old search engine, and bloggers are cashing in

Illustration by the author via Midjourney

Most people who use Microsoft Bing do so by mistake.

Bing is the default search engine on all new Windows PCs. About 92% of users — generally, those with any level of tech sophistication — immediately switch their…