You Have No Idea Who Will Use Your Content

I ended up as an inadvertent expert on ketchup and cats

Photo by The Climate Reality Project on Unsplash

As a content creator, you can sometimes predict which pieces of content (articles, photos, videos, etc.) will do well before you even hit the Publish button. But in many cases, you have no idea.

As a journalist and photographer, I’ve had all manner of random topics suddenly…